January 23, 2023

New Podcast Episode: Building Tardigrades, Not Unicorns with Elliot Begoun of TIG Brands

Happy Tuesday, friends! Check out the first episode of the 2024 RBFN podcast season. Today we go deep with Elliot Begoun, founder of TIG Brands, and capital entrepreneur. Elliot is well-known and a widely respected expert in the CPG and food space, and seeks to find and fund tardigrades (here's what a tardigrade is), not unicorns. Tune in, and it will all make sense!

While helping dozens of consumer brands find success, Elliot decided to help them solve one of their biggest challenges – finding capital that actually meets their needs. Like many capital entrepreneurs, Elliot developed several capital products and open-sourced the docs so that anyone can use, review and improve these structures.

Elliot really focuses on aligning capital with a company’s needs and has spent a lot of time experimenting with different structures. He shares insights on building tardigrades, lessons from developing and deploying alternative funding structures that support those tardigrades. We talk about why investors can be slow to adopt new funding structures as well. Elliot also shares more about TIG's commitment to fostering a supportive community for entrepreneurs through a holistic approach and that offers a constellation of services.

Tune in here and learn from Elliot’s experience!